Even without Avatar in 3D, Americans Purchase Over 3.5 Million Blu-Ray 3D Discs

U.S. consumers purchased an estimated 1.75 million Blu-ray Disc 3D (BD3D) discs at retail during the format's first 12 months on the market, and brought home another 1.7 million units as part of hardware/software bundling deals, according to the new IHS Screen Digest report entitled “Life in 3D: BD3D's First Year of Sales,” from information and analysis provider IHS.These sales were spurred, in part, thanks to the free PlayStation 3 upgrade that turns any PS3 into a Blu-ray 3D player. The lower cost of 3D TVs from companies like Vizio is also helping sales.

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