VIZIO Launches New “Hear Like They Do” Digital Ad Campaign For Its Award-Winning Sound Bars
IRVINE and EL SEGUNDO, CA, November 19, 2021 – When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favorite entertainment the way they do? That’s the premise of a new advertising campaign for VIZIO Sound Bars — the perfect companion to VIZIO Smart TVs and the #1-selling sound bars in the U.S. — featuring man’s best friend.
In “Hear Like They Do,” David&Goliath’s latest creative campaign for VIZIO, we get a glimpse into the lives of three very different, almost human, dogs, captivated by the immersive sound quality of VIZIO’s Sound Bars as they sit and stay in for a night of television. The campaign features three :20-second digital videos that capture TV-watching moments of longing, intrigue, and suspense — “French Lover,” a tear-jerking romantic movie; “Crime Boss,” a mob thriller; and “The Kicker,” a nail-biter of a football game.
“We wanted to demonstrate VIZIO’s premium TV sound bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, Chief Creative Officer, of David&Goliath. “We decided to turn to the experts in sound. And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.”
Every sound bar in the VIZIO audio collection is engineered to enhance the entertainment experience at home. Movies are more immersive. Games more lifelike. Music more captivating. V-Series sound bars bring awesome sound and simplicity to those who want to level up their TV audio. M-Series packs the latest technologies and incredible fidelity into a variety of form factors that look stunning in any room. And the game-changing VIZIO Elevate unleashes cinema-quality performance at home with thunderous bass, uncompromising fidelity, and patented Adaptive Height Speakers that auto-rotate to direct sound where needed for ultra-immersive Dolby Atmos® and DTS:X® audio.
“At VIZIO, we make products for people who love TV, and our award-winning sound bars create a fully immersive entertainment experience in your own living room,” said VIZIO Vice President, Marketing & Communications, Jodie McAfee. “Watching great TV shows, movies, and sports is a way for the entire family — including the four-legged members — to relax and spend time together. This campaign is a fun way to highlight the whole new level of sound you can enjoy with VIZIO Sound Bars, the #1 Sound Bar in America.”
Working with photographer Shawn Michienzi, David&Goliath captured still images of dogs immersed in the TV action. They then teamed up with the VFX experts at Jamm to bring the canine couch potatoes to life through animation.
Additional elements of the campaign include 15-second versions of the digital videos, as well as social statics of the creative executions featuring the human-like dogs enthralled with the sounds emanating from their TVs.
To drive social engagement, VIZIO will also be leaning into the trend of dog owners posting pics of their pups on Instagram by calling on “dogfluencers” and pet accounts to share pictures of their dogs watching television with the hashtag #HearLikeTheyDo. The hashtag will help VIZIO spot more furry friends who just might become “dog famous.”
Credits
Agency: David&Goliath, LA
Founder & Creative Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Ben Purcell
Group Creative Director/Copy: Courtney Pulver
Group Creative Director/Art: Rob Casillas
ACD / Copywriter: Chris Davis
ACD / Art Director: Evan Bross
Managing Director, Broadcast Production: Paul Albanese
Sr Broadcast Producer: Brandon Kusher
Executive Art Producer: Cara Nieto
Associate Integrated Producer: Abigail Grinberg
Sr. Digital Designer: Meagan Steinkamp
Group Comms Director: Jeff Cannata
Managing Director: Jamie Simms
Account Executive: Shane Centkowski
Associate Director of Business Affairs: Yenia Paez
Senior Project Manager: Donna Alexander
Editorial House: Spinach
Post Producer: Nicole Haws
Executive Producer: Jonathan Carpio
Managing Director: Adam Bright
Editor: Juan Pablo Digenio
Photography Production Company: Ripsaw
Photographer: Shawn Michienzi
Retoucher: Brad Palm
Post-Production/VFX: JAMM
VFX Supervisor/Lead Compositor: Jake Montgomery
VFX Supervisor/Lead CG: Andy Boyd
Flame Artist: Lisa Kim
Flame Artist: Graziella Gandolfi
Lead CG Artist: Anthony Thomas
Lead CG Artist: Brian Burke
Production Coordinator: Jon Lazar
Senior Producer: Ashley Greyson
Executive Producer: Asher Edwards
Audio: Margarita Mix Santa Monica
Sound Designer/Mixer: Nathan Dubin
Executive Producers: Whitney Morris & Paula Arnett
Operations Manager: Brian Frank
Client: VIZIO
CEO: William Wang
VP, Marketing & Communications: Jodie McAfee
Senior Creative Director: Joey Neal
Director, Performance Marketing: Cody Browne
About VIZIO
Founded and headquartered in Orange County, California, VIZIO’s mission is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. VIZIO is driving the future of televisions through its integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. VIZIO also offers a portfolio of innovative sound bars that deliver consumers an elevated audio experience. VIZIO’s platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads to a growing audience that is increasingly transitioning away from linear TV.
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CONTACT:
VIZIO
Amy Jane Finnerty
David&Goliath
Anahid Shahrik